Know who shows up.
Behind every session is a person. LogClip profiles your audience — geography, devices, engagement and retention — so you know exactly who you're building for.
Who came, and who came back.
3 stops, each one a real screen from the console.
Sessions, people, and how long they stayed
Sessions and people are counted separately, because one person with five visits is not five customers. Under the headline, new against returning per day, and how long visits actually last — a distribution rather than an average that hides both tails.
Every country and region with its own conversion rate
Not where visitors are from, but how each place behaves — volume beside conversion, so a big market that converts badly stops looking like a good one. The same three columns repeat for browser and OS, which is where a platform-specific fault surfaces first.
How far down they got, and who came back
Scroll depth shades each tenth of the page by how many visitors got that far, and marks where the fold really sits. Under it, retention by weekly cohort — acquisition tells you people arrived, this tells you whether they came back.
Everything under audience
Who your visitors are, where they come from, how engaged they are, and whether they ever come back.
People, not just sessions
The headline counts visits and the people behind them separately, and the return rate is the share who had been seen before.
New vs returning, per day
Two lines across the window, so a launch or a campaign shows as new visitors and a good product shows as returning ones.
Time on site
Session length in bands from under ten seconds to over ten minutes, with the average and the median side by side.
Countries and regions
Sessions, conversion rate and average time per country and per region, so a market that converts badly is visible.
Browsers and operating systems
The same three numbers per browser and per OS — the place a platform-specific bug shows up first.
Scroll depth
How far down each page visitors got, in 10% bands with the average fold marked.
Weekly retention
Each week's new people and the share who came back in the weeks after, keyed on the signed-in user where known.
Bounce, honestly labelled
Share of single-page sessions — and a note that it means little on a single-page app, where time on site is the number to read.
Device models and app versions
For native mobile sources, the breakdown by device model, OS version, app version and SDK version.
Why it matters.
Engagement, not just visits
Session duration distribution, pages per visit and bounce rate show how deeply people actually engage.
Geography & tech
Break down sessions by country, region, browser and OS — each with its own conversion rate.
Retention cohorts
Weekly cohorts reveal how many first-time visitors come back — the truest signal of value.
Minutes, not quarters.
Nothing to set up
Every number is derived from sessions already recorded; identify() upgrades retention from browser to person.
Find the odd one out
A country, a browser or an OS whose conversion rate sits below the rest is where to look next.
Watch a cohort return
The retention grid says whether the people you won this week are still here next month.